You built it.
Nobody came.
Most businesses don't fail on product — they fail on go-to-market. In 4–6 weeks we hand you the customer, the message and the channels that actually bring revenue. Then we launch it with you.
Fixed scope · fixed price · you own everything we build
The problem
Your product isn't the problem.
Your go-to-market is.
If any of these sound familiar, you don't need more effort — you need a plan.
You're selling to "everyone".
No sharp ICP means a generic message, and a generic message means nobody feels it was written for them. You get politeness, not pipeline.
You launched. It went quiet.
The product shipped and… nothing. No channel plan, no demand built before launch day, and hope quietly doing the job of a strategy.
You're testing blind — with real money.
Running ads before positioning is expensive guessing. You burn budget learning what a week of research would have told you.
Sales only happens when you do it.
The founder is the funnel. Nothing is repeatable, nothing can be handed over, and growth stops the moment you're busy.
The GTM Sprint
Four phases. Six weeks. You end with a launched go-to-market — not a slide deck.
- 01
Research & ICP
Week 1–2Market and competitor mapping, buyer conversations, and a razor-sharp ideal-customer profile. We find out who actually pays, and why.
- 02
Positioning & Messaging
Week 2–3Your value proposition, messaging house, objection handling and a pricing sanity-check — so what you say lands with the people who buy.
- 03
Channels & Assets
Week 3–5The channel plan with a budget split, a landing page built and live, plus ad and outreach copy ready to run.
- 04
Launch & Handover
Week 5–6First campaigns live, tracking in place, and a 90-day roadmap handed to you — so it keeps running with or without us.
What you walk away with
Everything is yours — the research, the playbook, the page, the copy. Keep working with us or run it yourself. No hostage-taking.
- ICP + buyer persona document — who to sell to, and who to ignore
- Positioning & messaging playbook
- Competitive map — where you actually win
- Channel plan with a budget split
- A landing page, built and live
- Ad + outreach copy ready to run
- Tracking & dashboard setup
- 90-day GTM roadmap you can execute without us
Half the price of a consultancy
The same senior thinking — without the retainer, the deck theatre, or the six-figure invoice.
Typical Indian market ranges for a comparable engagement. Final scope confirmed on a call.
Simple, fixed pricing
Start with the Sprint. Continue only if you want to. No lock-in either way.
GTM Sprint
4–6 weeks. From "who do we even sell to?" to a live, launched go-to-market.
Book a GTM call- Research, competitor map & ICP
- Positioning & messaging playbook
- Channel plan with budget split
- Landing page — built and live
- Ad + outreach copy
- Tracking & dashboard setup
- 90-day roadmap + handover
GTM Partner
Optional, after the Sprint. We stay on and actually run it with you.
Talk about the retainer- Execution of the GTM plan
- Campaigns run & optimised
- Outreach + lead generation
- Monthly reporting & iteration
- Dedicated account manager
- Pause or cancel anytime
Already running marketing, accounting and legal through us? GTM plugs straight into your subscription — see the all-in-one →
The cost of waiting
Your competitor doesn't have a better product.
They have a better go-to-market.
Every month without a plan is another month of budget burned on guessing — and another month they spend compounding a head start you'll have to pay to catch up.
Questions, answered
What is a go-to-market (GTM) strategy? +
A go-to-market strategy is the plan for how a product or service reaches paying customers: who exactly you sell to (ICP), what you say to them (positioning and messaging), and which channels you use to reach them. Most launches in India fail not because the product is weak, but because one of those three was never nailed down.
How much does a GTM consultant cost in India? +
GTM and launch consultancies in India typically charge ₹1,50,000–₹3,00,000 for a comparable engagement, and fractional CMOs run ₹75,000–₹1,50,000 per month. The DaxHive GTM Sprint is a fixed ₹74,999 one-time — research, positioning, a live landing page and launched campaigns included — with an optional ₹39,999/month execution retainer after.
How long does the Sprint take? +
4–6 weeks end to end. You'll see the ICP and positioning inside the first two weeks — the part that usually changes how founders talk about their business immediately.
Do you just advise, or actually do the work? +
The Sprint is strategy AND assets — you finish with a live landing page, copy you can run, and campaigns started. If you want us to keep executing after that, the GTM Partner retainer is ₹39,999/mo. It's optional.
What do you need from us? +
About 3–4 hours of your time across the sprint (a kickoff, a positioning session, a review), access to any existing data, and introductions to a few customers we can interview.
Is this only for startups? +
No. It's for anyone launching something or stuck growing it — a new product, a new city, a new segment, or an established business whose leads have gone flat.
We already have a marketing person. Does this still work? +
Yes — it usually makes them far more effective. Most marketing underperforms because the positioning and ICP were never nailed down. We give your team the plan to execute against.
Can we do GTM and AI Visibility together? +
That's the strongest combination — GTM decides what to say and to whom, AI Visibility makes sure they find you. Message us and we'll price them together.
Stop guessing. Start selling.
Tell us what you're launching and who you think it's for. We'll tell you — honestly — whether a GTM Sprint is what you need, or whether something cheaper will do.